Caspar I built something that could add an extra
£20k per month
to your coaching through a VSL funnel
0:00
0:00
1.5×
1×
1.25×
1.5×
2×
See the deliverables
Here are the
sample deliverables:
Funnel breakdown
01
funnel map
The whole system on one page
Funnel breakdown
Ad to new client: every page, email sequence and branch, the setter, the 2-day booking rule and how the Meta Pixel feeds retargeting, with your Instagram, podcast spots and ebook opt-ins taken into account.
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The funnel
02
casparmahoney.com/training
01 · Sales page
VSL sales page
The free training, the application popup and your story from the school disco to a 2nd Dan black belt.
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casparmahoney.com/booked
02 · Booked
Thank-you page
A welcome video, the questions men ask before a call, and the doubts answered.
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VSL script
01
script · 8 beats
8 beats · about 8 minutes
The VSL script
Why introverts are drained by 4pm, why it was never their confidence, your three moves and the ask, in your voice.
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Ad creatives
03
instagram.com/casparmahoney_introvertcoach
01 · Static
Static ad
Drained by 4pm, and your three moves as one image, in the Instagram feed.
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scripts · 5 angles
02 · Video
Ad creative scripts
Five hooks, one angle each, every one pointing at the free training.
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instagram.com/casparmahoney_introvertcoach
03 · Carousel
Carousel
Seven slides from the school disco to a 2nd Dan black belt, swipeable inside the phone.
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Email sequences
03
sequence · 7 emails
01 · Watched the training
Opted-in sequence
Seven emails that take a viewer from the training to the application.
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sequence · 4 emails
02 · Applied
Applied, not booked
Four emails that turn a stalled application into a booked call.
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sequence · 6 emails
03 · Booked to call
Pre-call sequence
Six value-first emails that get a booked applicant to the call, ready.
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Real results, real systems
case study · 01
01 · Phil · Amazon coaching
~$190,000 in one month
All cold traffic at around 4× ROAS, after three agencies left him ~$50k down.
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case study · 02
02 · Leo · Faceless YouTube Coaching
$119,760 in 72 hours
Cash collected from one webinar on $1.6k of ad spend. He now does about 5× his old numbers.
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case study · 03
03 · Alex & Johnson · Honest Brands
~$139,000 cash in 7 days
$175k+ revenue from one webinar at ~6× ROAS, about 90% cold traffic.
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Case studies
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